TOUCH OF SPICE
Meticulously crafted over 14 years, by founder Jacqui Spice, Touch of Spice’s award-winning luxury stays portfolio includes everything from self-catered apartments to fully staffed private residences, glamping getaways to private islands, boutique hotels to world-class luxury lodges.
Whilst working for Touch of Spice I worked with the team to effectively market their growing portfolio of luxury properties all over New Zealand. This involved working with the in house sales team on improving their product knowledge, working with local and national tourism authorities and maximising our memberships, partnerships and relationships to ensure we were maximising bookings.
Marketing Material & Content Creation
Throughout the year I worked with Touch of Spice we produced a number of new and different forms of marketing material and content, from presentations, to property brochures and itineraries all the way through to photography and videography for luxury properties. A highlight was working with local team Shotover Media to produce the stunning experiential video for Lodge at The Hills. Along with Shotover media we worked with Ican Models, Rodd & Gunn, Morsel Honest Food Co. and Over the Top helicopters amongst other local suppliers to bring together a video showcasing all the real life experiences on offer.
An Experiential Focus
This experiential video, alongside Jacqui’s experiences at international tradeshows, paved the way for the team to change the tone of voice across the business and focus on the experiential aspects that a stay at one of these luxury properties had to offer. From focusing on luxury fixtures and fittings we began talking about experiencing the space with your loved ones and the memories you could create along the way.
Media, PR & Events
Throughout my time we worked closely with local, regional, national and international press to maximise exposure for both the brand and a whole and new properties specifically. We worked closely with Destination Queenstown, TravMedia and individual journalists to secure a number of brilliant press articles throughout the year. A highlight was coordinating Karen Walker’s Queenstown PR series, which is still building reach nearly a year on.