CENTRAL FITNESS CROMWELL
Cromwell, New Zealand
"Thank You for all your support, ideas and enthusiasm. It really does mean a lot"
Alex Offen - Central Fitness
Central Fitness is Cromwell's Premium 24-7 Gym. Their ethos is to offer an inclusive gym environment that anyone can access whenever they want. They offer you as much or as little support as you need, depending on your confidence level. They believe in kindness, support and education above all else, and have a range of services to help you build the tools you need to live a long, healthy and happy life! It's about more than just dumbbells...
Following the awesome new website from Jason at Motion Digital, we undertook a bit of a website audit to look at what improvements could be made. The key focus was to help Central Fitness accurately reflect the awesome services they offer in the real world, in an online space. We also wanted to help both members and potential customers find what they were looking for more quickly and easily.
Never underestimate the power of great content. One of the first thing we looked to do was book a photoshoot to get great photos of the gym, the team and the most important people behind the business - real members. For this we put together a shot list to get a gorgeous array of pictures of what Central Fitness offer.
From the ease of signing up and the awesome new equipment to the friendly nature of the team and the support services on offer. It was also important to accurately reflect the broad range of members Central Fitness supports - from young transient fruit pickers, to local young professionals, to mums and babies and maturer members of the community. Joining a gym can be a daunting prospect and making sure imagery was inclusive and real was key throughout. We partnered with Julia Gray who did an amazing job of reflecting exactly what Central Fitness is all about.
Social Media Design & Content
These days it's not uncommon for someone's first interactions with a brand to be through Facebook or Instagram. Alongside the new imagery, together we redesigned a number of Central Fitness' Social Media posts to ensure they effectively represented the brand. The important elements were to maintain the Central Fitness brand and colours whilst creating engaging and exciting content for their current and potential members to discover.