Sailing Holidays: A Full Marketing Refresh

Over the past few months, I’ve been working closely with Sailing Holidays to elevate their marketing from the inside out. It started with a content creation trip to the other side of the world, collaborating with Anda from Brand Stories to capture authentic, story-led imagery and video.

From there, we rolled out a full social media refresh — sharpening their relevance, consistency, and engagement with both loyal sailors and first-timers.

Most recently, we’ve taken a strategic deep dive into their email communications, overhauling the format and approach to not only drive immediate bookings, but also rebuild and strengthen brand value for the years ahead. It’s been a blend of creative storytelling, tactical execution, and long-term thinking — all aimed at keeping Sailing Holidays’ community growing and inspired.