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  • Writer's pictureAmy Neilson

Small Businesses, This Is Your Silver Lining



Small Businesses, This Is Your Silver Lining


Thriving Amid Economic Challenges


Small business owners, if you're feeling the squeeze, take heart. While the landscape may seem daunting, with no clear end to the financial uncertainties we're facing, there's a silver lining that's too bright to ignore.


After years of studying economics and marketing, I am a bit of a closet geek. Combine this with entering the workforce during the aftermath of the 2008 financial crisis, I have a bit of experience of s**t times.


"This is an incredible opportunity for small businesses."

During global downturns, the corporate giants, burdened with colossal overheads, are often forced to slash their budgets. Marketing campaigns dwindle, advertising fizzles out, and expansive teams shrink.


So, small businesses, this is your silver lining...


"The result? A significantly quieter world."

The incessant buzz that characterises booming economic times subsides, and the competitive clamour dims.


This not only means that as a small business your message (and marketing dollar) will go further, but it also means this. Although it could be tempting to cut your budgets at a time like this, the businesses that keep quietly ticking along, talking to people and providing value, will be the ones that come up trumps.


The Kitchen Garden Central Otago Website & Instagram Page - The basics for communication.

In this newfound quiet, your small business can make its voice heard further and clearer than ever before. This is not the time to retract into the shadows. On the contrary, the key to emerging on top post-crisis is visibility and persistence.


"Continue to engage with your audience, offer them genuine value, and maintain your presence."

Historically, consumer confidence and spending typically revive about 18 months after the initial signs of economic recovery.


By consistently reaching out and staying relevant, your business becomes a familiar beacon to potential customers.


"Familiarity breeds trust—an invaluable currency in any economic condition."


Fabien & the team at My Private Chef Queenstown, shot by Anda at Brand Stories.

So, when the tide turns—as it inevitably will—and people are ready to invest in homes, plan holidays, expand their businesses, or book a private chef, your business will be top of their mind.


Consider this your pep talk in what might feel like tough times.
The road might be rough, but the journey is worth it.

Keep pushing forward, keep engaging, and soon, you'll find that your resilience has paved the way for you.


Curious about what to do next? Ask me anything.






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