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  • Writer's pictureAmy Neilson

What Is Threads? Everything You Need To Know About This New App

Threads Unveiled: A Comprehensive Overview of Meta's New App

Not another new app... you might have just started a Facebook page, just got your head around reels or JUST worked out how to add a link to your stories... and they change the game again.

I get it. It's frustrating. Well, let's get geeky for a minute and consider why you should consider it.

But this is what you should know about the opportunities of being one of the first to sign up to a new app.

Consider where you could be now if you had started sharing incredible content on current social media channels a decade ago? Rather than considering them a fad and something that would disappear?

Unlock the Power of Being an Early Adopter

Embracing the Potential of New Apps

Being one of the first adopters of a new app can bring a plethora of benefits to your brand. By embracing the latest technology and platforms, you position yourself as an innovative and forward-thinking entity. Early adopters are often industry leaders and intelligent consumers, and their presence on a new app can lend credibility to your brand. The respect garnered from these early adopters can have a significant impact on your brand's reputation and visibility.

In the case of the new app Threads, it becomes even more compelling to be an early adopter. As an app developed by Meta, the parent company of Instagram, Threads is likely to attract a similar user demographic. If your target market is already present on Instagram, many of them may have already made the switch to Threads. By establishing your brand on this new platform, you can tap into a potential pool of engaged and interested users who are already familiar with your target market.

So, let's get geeky. What Is Threads? Everything You Need To Know About This New App

Furthermore, it is crucial to consider the cost of not being on a new app. In today's fast-paced digital landscape, missing out on emerging platforms can mean missing out on valuable opportunities. By not being an early adopter, you risk falling behind your competitors and losing touch with evolving consumer behaviors. The absence from a popular and growing app like Threads could lead to a loss of brand visibility, customer engagement, and potential revenue.

In conclusion, being one of the first adopters of a new app offers numerous advantages. It positions your brand as innovative, allows you to connect with industry leaders and intelligent consumers, and provides an opportunity to engage with a similar user base to Instagram. Failing to embrace new platforms like Threads can result in missed opportunities and potential setbacks.

Mark Zuckerberg's Response to Twitter - An In-Depth Look at Threads


  • Meta, the parent company of Facebook and Instagram, recently introduced Threads, a new social media application that directly competes with Twitter.

  • The app's rapid growth has been impressive, with five million sign-ups within the first four hours and a total of 30 million users as of Thursday morning.

  • Notable brands, celebrities, and influential figures have already joined Threads, including Billboard, HBO, NPR, and Netflix, along with high-profile individuals like Sarah Jessica Parker, Oprah, and Kim Kardashian.

What is Threads?

  • Threads is a text-based conversation app developed by Meta, which aims to create a platform where communities can gather and discuss various topics of interest.

  • The app offers a space to connect with favourite creators, like-minded individuals, and build a loyal following to share ideas, opinions, and creativity.

  • Users can download Threads for free and explore a range of subjects, from current affairs to upcoming trends.

Users on Threads:

  • Several celebrities have already embraced Threads, such as Sarah Jessica Parker, Shakira, Kim Kardashian, Oprah, Jennifer Lopez, and Gordon Ramsay.

  • These high-profile users have started posting introductory content and expressing their optimism about the app's potential.

  • Sarah Jessica Parker, for instance, shared her first post on Instagram and expressed her hope for a kind and thoughtful platform where aggression and hostility are discouraged.

Signing up for Threads:

  • To join Threads, users need an Instagram account for login purposes.

  • Once signed up, the process is straightforward: users can choose to follow the same individuals they do on Instagram or explore new connections.

  • However, it's important to note that deleting a Threads account requires deleting the associated Instagram account as well.

Threads vs. Twitter:

  • Threads bears similarities to Twitter, featuring newsfeeds, a heart-shaped symbol to 'like' content, and the ability to repost.

  • Some terminology has been altered, with retweets referred to as 'reposts' and tweets as 'threads.'

  • These resemblances have led Twitter to consider legal action against Meta for potential copyright infringement.

Meta's Approach:

  • Meta has a history of adopting features from rival platforms, as seen with the launch of Instagram's Reels in 2020, resembling TikTok's format.

  • Mark Zuckerberg openly acknowledges that Threads is intended to compete directly with Twitter, aiming for a public conversation platform with over a billion users.

  • The character limit for Threads posts is 500, exceeding Twitter's standard 280, and the app supports video posts of up to five minutes.

  • Additionally, Threads enables users to share their posts as links on other platforms and directly to their Instagram stories.


  • Threads, Meta's new application, is a compelling competitor to Twitter, attracting millions of users within a short period.

  • With its focus on fostering communities and facilitating discussions, Threads offers a unique platform for users to connect and share their interests.

  • While similarities to Twitter exist, Meta's ambition to create a large-scale public conversation app distinguishes Threads and positions it as a significant player in the social media landscape.

Going to give it a go?

What Is Threads? Everything You Need To Know About This New App...a deep dive. Was this helpful? Drop me a line with any questions you have!

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