Marketing Hack: Focus on Value, Not Impressing People

Marketing Hack: Focus on Value, Not Impressing People

In the fast-paced world of marketing and business, it's easy to fall into the trap of doing things just to impress. The flashy, the trendy, the big claims that shout, “Look at me!”—we’ve all seen it, and maybe even been tempted by it.

But here’s the truth: other people spend about as much time thinking about your lifestyle and accomplishments as you spend thinking about theirs. Which is to say, not much time at all. This article is inspired by this exact thought from Atomic Habits author James Clear.

This is a reminder I often share with clients here at Central Marketing Co. when we’re talking strategy and big-picture plans. It’s not about how many bells and whistles we can add to make something look impressive for five minutes.

Instead, it’s about what will actually resonate, create impact, and provide lasting value. Because in the end, that’s what people remember. And that’s what sets your brand apart.

So... my favourite Marketing Hack: Focus on Value, Not Impressing People

The Power of Providing Value

Think about the last time something left a lasting impression on you. Was it a company boasting about itself? Or was it a brand or person who offered you something meaningful—an insight, a solution, or simply an approach that made your day easier? That’s the power of value.

At Central Marketing Co., this is the heartbeat of what we do. It’s not just about making your business look good on paper; it’s about helping you reach and connect with people in ways that genuinely matter. Because while the ‘impressive’ moments come and go, value sticks around and builds loyalty.

It's about crafting content that inspires, educates and actively adds value to people's day.

Working with MA Building in Wanaka our strategy has been education and a video of building a better Wanaka,

Why Focusing on Value Matters

When you focus on providing value, you:

• Build Trust: People are smart. They know when they’re being sold to versus when they’re being genuinely helped. By providing value, you create trust that can turn casual observers into loyal advocates.

• Stand Out in a Crowded Market: Especially in places like Queenstown, Wanaka, and Central Otago, where businesses are as diverse as the landscape, standing out isn’t about shouting louder. It’s about having something real to say.

• Create Longevity: Trends are fleeting, but when you offer something meaningful, you build relationships that last. Your audience will remember the brand that brought them insight or supported them when they needed it.

A Shift in Strategy

When working with clients, I often hear concerns about whether their current approach is the best way forward. The conversation usually comes down to this: Are we trying to impress, or are we trying to add value? This simple shift can make a world of difference.

It’s not about grand gestures or over-the-top claims.

It’s about understanding your audience and meeting them where they are. It’s about answering the questions they’re asking, addressing their needs, and being the trusted voice they turn to.

Working with Gabi at The Kitchen Garden has involved regularly sharing her recipes and garden tips with followers. The value offered is far more than we ask in return when crafting an event for customers.

How to Focus on Value Over Impression

1. Listen First, Act Second: Before launching a new campaign or event, take time to listen to your audience. What are they talking about? What do they need? When you start with their needs, the value you offer will naturally align.

2. Be Genuine: People connect with what’s real. Show your business’s human side. Whether it’s sharing behind-the-scenes moments or your insights into the industry, authenticity always provides value.

3. Educate and Inspire: Don’t just promote; educate. Share tips, insights, or behind-the-scenes knowledge. Help your audience grow, solve problems, or learn something new.

4. Think Long-Term: The things we do to impress others might grab attention for a moment, but the things we do to provide value can build relationships that last for years.

   
   

Final Thoughts From Me

At Central Marketing Co., we believe in keeping things simple, effective, and transparent. We understand that marketing is about people—connecting with them, meeting their needs, and building genuine relationships. The work we do isn’t about applause; it’s about impact. And in the long run, providing value will always be the most impressive thing you can do.

So, the next time you’re brainstorming ideas or reviewing a campaign, ask yourself: Am I focusing on what provides value to others, or am I just trying to impress? Shift your focus, and you’ll find that the results speak for themselves.

Email me to find out more: amy@centralmarketing.co.nz

My approach always entails adding value rather than impressing clients.