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  • Writer's pictureAmy Neilson

Unlocking the Secrets: How to Create Websites That Truly Work for Your Business



Unlocking the Secrets: How to Create Websites That Truly Work for Your Business


The Magic of a Website That Works – A Personal Journey


Just over a year ago, I decided to take a leap and revamp the website for my other business, Amy's Fitness & Nutrition (do check it out if you haven't yet!). The transformation since then has been nothing short of phenomenal.


Side Note: I've also had the pleasure of building a new website for Gabi at The Kitchen Garden - who I reckon is doing even better than me! Check it out here and yes, her newsletters are worth signing up to!





Honestly, like many business owners, even in my industry, I had been reluctant to admit that my flashy website was, in reality, not serving its purpose. It took me three years to come to terms with this fact and embrace the need for change.


This decision, born out of the realisation that the flashy but ineffective old site was holding me back, led to some incredible changes. Let me share with you not just the journey but also why a website that truly works can be transformative for any business.


Now, you might be thinking: “A new website? Isn’t that a bit self-indulgent? A waste of time and resources?”


Let me tell you, the benefits have been tangible and significant. So, Unlocking the Secrets: How to Create Websites That Truly Work for Your Business...


1. A Homepage That Captivates


Your homepage is like the front door to your business – it needs to be welcoming, clear, and a true reflection of your brand. Like an old 'shop window' for a world that lives on their phones.


When I redesigned my website, I focused on making the homepage not just visually appealing but also informative and engaging. This is your chance to make a memorable first impression.


2. Engaging Customers through Lead Generation


On the new site, I implemented lead generation tools effectively. It’s more than gathering email addresses; it’s about starting a conversation by offering something valuable.


For Amy's Fitness & Nutrition, it meant sharing free weekly recipes and other engaging content. This approach turns visitors into potential clients and starts building a relationship.


3. Expanding with an Online Shop


Transitioning from 1:1 coaching to an online shop allowed me to extend my reach and help more people. Your website can do the same for you, breaking geographical barriers and making your products or services accessible to a broader audience.


4. Sharing Knowledge through Blogging


A blog is a powerful tool for providing free value and building trust. Regularly sharing insights, tips, or industry news helps establish your authority. This was a game-changer for me, as it engaged my audience and attracted new visitors, contributing significantly to my website's effectiveness.


5. The Proof: A 64% Increase in Sales


The results speak for themselves. Since launching the new website for Amy's Fitness & Nutrition, I've seen a 64% increase in sales year on year. It demonstrates the incredible impact of embracing technology and effective communication.


So, if you're sitting there, wondering about the effectiveness of your website, it might be time to give it some thought. You’d be amazed at the possibilities that a well-designed website can unlock:


  • Imagine the increased number of people you could help.

  • Visualise the potential transformation in your communication.

  • Consider the positive impact it could have on your income.

A year from now, you could be looking back at this moment as the turning point for your business.


Your Business


So, if you’re questioning the effectiveness of your website, consider this a nudge to reevaluate. A well-crafted website is a powerful tool in your business arsenal.


It's not just about being online; it's about creating a space that truly represents your brand and connects with your audience in meaningful ways.


Your website could be the catalyst for the growth you’ve been looking for.


Imagine the people you could reach, the conversations you could start, and the business growth you could achieve.


With the right approach, next year, you could be reflecting on a decision that profoundly transformed your business.


Want to know more? Email me: amy@centralmarketing.co.nz



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